The Gen Z Wave: Evolving Recruitment Strategies for a New Era
5 MIN READ | Last Updated on 13 April 2024 BY: Kanchana Nirupamala (E223799) Source: (You'll Enjoy, 2023) Attracting top personnel is an ever-changing strategy in response to the dynamic nature of the business world. Companies are realizing they need to change their recruiting strategies to appeal to Generation Z, who is known for their high level of digital nativity, high level of diversity and social and mental consciousness. Decoding Generation Z Generation Z (commonly referred to as "Gen Z” or Zoomers) are those born between 1997 and 2012 and are the second youngest generation before Generation Alpha (early 2010s to mid-2020s) and after Millennial/Generation Y (1981-96). By 2024, Gen Z will be between 12 and 27 years old (Beresford Research, 2024) . These young people are either nearing the end of their secondary education, have completed their undergraduate degrees, or are just starting in the workforce. As of 2024, they account for 30% of the world population and...